I took on the challenge of making Jarritos, a famous Mexican drink brand, more modern while still keeping its traditional feel. The first thing I did was redesign the logo to give it a fresh look, but I made sure to keep the recognizable Jarritos jar. I also created new typography that went well with the updated logo. It was really fun to incorporate Mexican symbols into the packaging design.
Working on this project made me remember how much I love redesigning brands. When I shared the final result on my Instagram, I was thrilled to see that the official Jarritos team from Mexico reposted it on their social media. It felt great to be recognized for my work, especially by the company itself.