By redefining the creative direction and implementing a strategic approach for dynamic ads focusing on Sports, Theater, and Music events, SeatGeek achieved remarkable outcomes. Within a month of launching these ads on Facebook and Instagram, SeatGeek witnessed a remarkable 170% boost in Lifetime Return on Ad Spend (ROAS) and an impressive 1.5X increase in purchases compared to other event-specific creatives running simultaneously.
With the Motion the client wanted something simple that would loop and be engaging at the same time. The final result is the solution I came up with to make things dynamic for throughout all the platforms. Two animations to use dynamically with various copy.
Creative Director - Sharon Romang
Art Director - Camilo Perdomo
Motion Designer - Daniel Cruz