In the past two years at Smartly, I’ve worked on templatizing work for Uber and Uber eats. Wearing the hat of character animater, and branding animator. Working with Uber was always a joy, and I poured my creativity into bringing their to life through dynamic animation. The experience was incredibly exciting and allowed me to push the boundaries of motion graphics, infusing the characters, live footage, with energy and personality. These ads ran in the North America, EMEA, APAC and Latin America.
Animation by Daniel Cruz, also known as I am Bún.
Copywriter - Danilda Estevez
Senior Designers - Jessica Sedeno - Emily Rose
Art Director - Sharon Romang - Camilo Perdomo