Service: Motion Design and Template Development
Type: Social Media Animation and Product Promotion

Overview
Advance Auto Parts wanted to strengthen their social media presence by promoting specific products while staying consistent with a previous ad campaign. They provided product PNGs and reference video clips but did not have the original animation files from their earlier campaign.

Approach
One of the campaign’s signature visuals was a blocks animation from the previous video. Without access to the source file, I reverse-engineered the motion, rebuilt it in After Effects, and delivered a reusable template so the brand could keep using the animation style they loved. I also adapted the animations for social formats, ensuring they were optimized for multiple platforms and future product promotions.

Impact
When the team viewed the final video, they were thrilled that the brand animation matched their previous campaign while being ready for social media use. The consistency and quality of the work directly led to Advance Auto Parts renewing their contract for another year.