Service: Branding and Logo Design
Type: Visual Identity and Brand Refresh
Overview
When I’m not creating motion graphics, I also work on branding and logo design. For From the Page, I developed a refreshed identity that blended the brand’s dual focus on storytelling and candle-making into a single cohesive visual system.
Approach
I designed an icon featuring a candle inside a book, creating a subtle parallax effect for visual depth. The typography was chosen to feel both playful and elegant, adding warmth and personality while maintaining a professional polish. In addition to creating a new logo, I built a complete brand guideline system so the client can maintain consistent branding across all future posts and marketing materials.
Impact
The new visual identity and guidelines gave From the Page a unique, memorable look and the tools to carry that consistency forward in every piece of content for her business.