jarritos reimagined

Service: Branding & Motion Design
Kind/Type: Logo Redesign, Brand Identity & 3D Commercial
Problem Solved: Reimagined Jarritos with a modern, sophisticated look, targeting an adult audience for a potential alcoholic beverage line. I designed a new logo and brand identity, incorporating the golden ratio to modernize the iconic jug design.

To bring the concept to life, I modeled the visuals in Cinema 4D and created a commercial showcasing the reimagined brand. The project gained recognition, even receiving a like from Jarritos Mexico on Instagram. Maybe one day, Jarritos and I will work together professionally—putting this out into the universe!