New Jersey Advance Media
Service: Motion Design and Brand Elevation
Type: Character Animation, Explainer Videos, and Storyboarding
Overview
Worked as part of a four-designer team to enhance the motion presence of NJAM and its acquired brands, including Six Flags, NJ.com, and various businesses across New Jersey.
Approach
Developed character animations, explainer videos, and storyboards aimed at strengthening brand storytelling and increasing audience engagement. Even in cases where animations were not approved for production, the work played a valuable role in creative exploration and visual development.
Impact
Established in-house motion design capabilities where none existed before, creating a foundation for future motion projects across NJAM brands. This expansion strengthened their visual storytelling, increased engagement, and supported long-term brand growth.
nj.com
From time to time, I worked on NJ.com’s branding and website animations. Since NJ.com was the parent company, I had the opportunity to explore and contribute to both brands. It was a fun experience diving into news-focused content and bringing motion to storytelling during this time.The legal ad bill
I created an explainer video to inform New Jersey residents about the Legal Ad Bill and its impact on journalism, including potential layoffs. The goal was to raise awareness and encourage people to learn more.what could’ve been
I pitched more explainer videos over the years, leading to a project on how NJAM supports small businesses. Collaborating with my director, I developed the story and visual style.Due to company restructuring, it never moved past the first render preview, but I was able to save some progress, a reminder of how much I’ve grown since then.Atticare
Created an explainer video for Atticare, blending humor and information to engage viewers. While my original color schemes, character designs, and storyboards were later redesigned by the director, I led the animation process. Check out the BTS below to see the initial vision!
