Overview
I collaborated with Sprout Social’s product marketing team to create a motion piece for a major product launch. The objective was to produce a clean, UI-driven animation that highlighted key features while balancing functionality with brand storytelling.

Approach
I refined pacing by remixing audio timing, simplified complex product concepts through clear 2D animation, and explored type animation for tone and accessibility. Throughout the process, I worked closely with stakeholders to align the visual storytelling with feedback and brand standards.

Impact
The final animation served as a core asset for the product launch, clearly communicating the platform’s value and driving engagement across Sprout Social’s marketing channels.