During my time with Vidsy, I had the exciting opportunity to work on a project with Doritos. As one of their lead motion designers, I was tasked with creating motion graphics that would make an impact. This involved one impactful animation and two simpler animations that maintained consistency. Collaboration with the Vidsy team and the copywriter from Doritos was crucial in keeping the concept and messaging simple, focusing on the power of motion.
Once the styleframes were approved and the copy was finalized, I delved into animating. The final animations turned out to be dynamic and engaging, with each one having its own unique energy while still maintaining a cohesive look and feel. The animations were designed to stand out on various social media platforms, with text elements incorporated to test different copies.
Balancing simplicity and impact was a challenge, but with iterations and feedback, we achieved the desired outcome within the Vidsy project. Working with Vidsy was a pleasure, and I'm proud of the final animations we created together for Doritos. It's always fulfilling to see the client's vision come to life and know that the animations will be shared and enjoyed by their audience.
The Vidsy project provided an excellent platform to showcase my skills in motion graphics and art direction. I'm grateful for the experience and look forward to future creative challenges, whether they come through Vidsy or other brands I have the opportunity to work with.