In H2-22, I collaborated with SPOTIFY to create new versions of their Facebook Creative, aiming to drive lower CPRs while adhering to brand guidelines.
As the Motion Graphics Designer, along with Designer Javier Virula and Art Director Camilo Perdomo, we faced the challenge of managing extensive client feedback. However, we tackled this obstacle by developing low funnel ads with a consistent, strong call to action throughout the creative.
Our solutions showcased the power of motion graphics in driving engagement and optimizing performance on Facebook.
Motion Graphics Designer - Daniel Cruz
Designer - Javier Virula
Art Director - Camilo Perdomo