Service: Motion Design and Asset Adaptation
Type: Social Media Resizing and Rebuild
Overview
This Doritos project presented a fun challenge. While the original assets were provided, they were not formatted for social media use.
Approach
I rebuilt all animations from scratch to match the provided 16x9 versions, adapting them seamlessly for social formats while preserving the brand’s bold, energetic visual identity. This ensured consistency across all deliverables, regardless of platform.
Impact
The final assets maintained Doritos’ distinctive style across every format, delivering a cohesive look and feel for the campaign.