Service: Motion Design and Template Development
 Type: Character Animation and Live Footage Integration for UI/UX

Overview
 As Lead Motion Designer at Smartly for two years, I collaborated with Uber and Uber Eats to produce high-quality character animations, live-action footage integration, and motion design assets tailored for their UI/UX team. These animations were created to enhance product experiences and improve user interactions.

Approach
 I led the process from concept through final delivery, ensuring each piece met Uber’s brand standards and creative direction. To improve efficiency and scalability, I developed templated After Effects files that allowed the teams to adapt assets quickly while maintaining consistency across campaigns and product touchpoints.

Impact
 The final animations elevated the visual experience within Uber’s products and campaigns, streamlined production workflows, and reinforced brand identity. I look forward to the opportunity to collaborate with Uber again in the future.