Service: Motion Graphics Video
Type: Explainer Video

Overview
The client needed a way to clearly and engagingly explain a complex rewards program and website to users, helping increase awareness and participation.

Approach
I storyboarded and animated an explainer video that broke down the program into simple, easy-to-follow visuals. To ensure seamless integration and future adaptability, I delivered a fully templated After Effects file for an easy handoff, enabling the client to update and reuse the animation while maintaining visual consistency.

Impact
The final video simplified a complex concept, made the program more approachable, and gave the client a flexible tool they could adapt for future needs.

Creative Direction and Video Editing: Jilmar Perez
Motion Graphics and Storyboarding: Daniel Cruz