Spotify

Social Media Campaign Animations
Type: Social Media Campaign Animations
Overview
Developed simplified, looping animations that clearly communicated the campaign’s message while remaining effective for diverse audiences. Each animation was designed for adaptability, ensuring seamless localization into multiple languages without losing visual impact.
Approach
To improve efficiency and scalability, I templated the final After Effects files so the client could easily update text and swap assets for different regions. This approach maintained visual consistency while significantly reducing production time for localized versions.
Impact
The campaign delivered consistent, high-quality animations across markets and languages, enabling faster rollouts and more cohesive brand messaging worldwide.
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